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Yasser Bagersh about – read more

About

Yasser Bagersh lives in Addis Ababa where he is the CEO of the largest communication agency network in the country with Cactus Communication, Omnimedia, Prologue and Way Marketing with offices in 11 cities around Ethiopia. He oversees a large catering company that produces over 7,000 meals a day to major corporations in multiple cities around the country. He occasionally cooks in his own restaurant, the Lime Tree. In addition, Yasser volunteers for an organization he founded called Our Father’s Kitchen which feeds 300 children daily. He is an avid art collector and he organizes several arts events a year to help the artist community. He makes every effort to connect with organizations and people in Ethiopia and beyond through organizing workshops and through speaking engagements. Yasser is a proud Addis Ababan.

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Yasser Bagersh Career Past – read more

Yasser's career highlights

Carreer Past

 Worked in children’s theatre in Houston, Texas.  The theatre he founded in 1991, Express Theatre, performs to over 75,000 children annually in Texas and beyond.  Express Theatre is the winner of two Austin Circle of Drama Awards, three B. Iden Payne awards for Children’s Theatre, and garnered the cover story on Stage Directions magazine. Express Theatre produces the annual Children’s Hilltop Festival at Miller Theatre.  It was named the 2010 Best Theatre Production for Children by Houston Press.

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Craze

Craze

Yasser loves living life to the fullest.  He enjoys traveling, cooking and friends.  He also loves to sing. 

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Morocco

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Friends and family make me whole.

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Creative

Creative

In Ethiopia, Bagersh is an avid art collector.  He annually organizes the Big Art Sale taking place in the Hilton Hotel which is the single biggest contemporary arts event in Addis Ababa where over 150 artists sell their work to thousands of art collectors.

Yasser annually produces the Art Tour with multiple embassies.

Art Tour

Last year the art tour took place, in addition to his own residence, at the French Embassy, the Belgian Embassy, the Germany embassy and the Jubilee Palace hosted by the president of Ethiopia. 

Bag Show

Yasser produces the annual prestigious Bag Show at the Sheraton launching the newest line of bags of the top bag designers in Ethiopia.  He also produces the Ballet Gala at the National Theatre. Both events are fundraisers.

Design Master Class

In March 2020, Bagersh is launching Design Master Class flying in some of the most prolific figures in design to speak on different aspects of design and fashion.  This will be an annual event that is intended to raise the standards of design in Ethiopia.

Art Curation

Yasser curated several art shows and spaces in the last 20 years. His most recent work was curating the USAID art collection

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Connection

Connection

Guest speaker at numerous panels, shows (radio/television), workshops and residences in the area of children, media, arts and food throughout the year.   

In most of the presentations, speeches and events I organize, I always go home having learnt something new.

“I meet people every day, from all walks of life.  What a gift that is.  We talk and share experiences.  I am moved and humbled by all the stories I hear.  I am a better person because of the people I have met.”

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Cooking

Cooking

Yasser Bagersh runs one of the biggest catering operations in the country which produces over 7000 meals a day for the employees of major corporations around the country. Including Heineken, East African Bottling SC (Coke), Awash Winery, National Tobacco Corporation and Habesha Beer.

The process of cooking is wonderful. However, sharing what you just cooked is thrilling.

He cooks and bakes regularly in his own restaurant, the Lime Tree. He teaches cooking classes at the Lime Tree and caters at some of the most prestigious venues in Ethiopia. He has cooked for heads of states and celebrities including the Pulitzer family, Brad Pitt and Candace Bergen.

Yasser’s favorite injera snack recipe….


Chickpea Fitfit
CREATE THE SAUCE:
Mix together
1/4 cup of water.
1/2 teaspoon of berbere,
1/3 cup of diced tomatoes,
2 tablespoons of chopped onions
2 teaspoons of lime juice and
3 tablespoons of boiled chickpeas.
Season with salt to taste. ASSEMBLE THE FITFIT: Cut up 1/3 of an injera into small bits and mix it with the above and serve chilled and garnish with green green chili.
ASSEMBLE THE FITFIT:
Cut up 1/3 of an injera into small bits (roll and cut) and combine with the above mixture, serve chilled.

Yasser's Famous Tibs

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Communication

Communication

Yasser Bagersh runs the largest communication network in Ethiopia as follows:

It is all about communication

CACTUS COMMUNICATION

The leading advertising agency in Ethiopia offering clients (ranging from Coke, Heineken and Unilver to DKT, Ethio-Telecom and multiple government agencies) a wide range of services including strategy, market research, design, production, classic and social media buying. This agency is affiliated with the biggest global advertising network, WPP.

PROLOGUE

One of the top events and public relations companies in Ethiopia handling some of the biggest launches and events in the country for a wide range of clients including Coke, JTI, PSI, Heineken, Hilton and DStv. This agency is affiliated with the global public relations network, Burson-Wolfe-Cohn.

OMNIMEDIA

This organization is a support agency, providing talent, equipment and editing facility to agencies in Addis Ababa.  In addition, it provides media monitoring services to clients around the country. 

WAY MARKETING

This is one of the most important communication agencies in Ethiopia that provides experiential marketing to clients needing to reach a nationwide reach. Affiliated to one of the most respected below-the-line agencies in the world, Smollans, Way Marketing boasts 11 offices around the country with over 250 full time staff performing indepth activations.